In 2019, Think Water Smithton won the Think Water Australian Franchise of The Year Award for the third year running. This remarkable achievement humbles the husband and wife team given the caliber of Think Water businesses throughout Australia.
The remarkable achievement reflects the commitment business owners, Conrad Odgers and Jodie Wainwright have for delivering outstanding customer service, value of their staff development, excellent business processes and successful partnerships with Preferred Suppliers.
Conrad and Jodie see their staff as dedicated and valued members of their team and believe they are the key to their success. Staff turnover in the business is minimal and those who have left, for personal reasons, want to come back and be part of the Think Water Smithton team.
In the last 12 months, Conrad and Jodie have taken on the challenge of opening a new store in Spreyton, which is located around 1.5 hours drive from the Smithton store.
“The ability to pick up the phone and call another store owner about an issue is the best thing about Think Water.”
Their business has developed in the Reinke Centre Pivot market with four pivots sold and installed, two under construction, and further quotes in the pipeline.
Jodie and Conrad believe the assistance they have receive from the NSO team has greatly improved their business. They engage with the services on offer, especially marketing.
“We love the marketing,” said Jodie. “We like to get the details out to customers, and use radio weekly- you can’t get that jingle out of your head- which is what we want- to remind people we’re here”.
“The ability to pick up the phone and call another store owner about an issue is the best thing about Think Water. You never get anyone who could not be bothered”. Said Jodie. “Mark Kurtz from Think Water Callide Valley has given us loads of advice with centre pivots and it really helped our business in that area”.
There is plenty of competition in the Smithton agricultural market with a mix of corporate and family-owned farms. Conrad’s way of doing business is to help everyone every day, according to Jodie. “He just fits them in”.
As Australian Franchise of the Year, they see a strong future for their business and are excited to be expanding into the Cradle Coast region.